Biology
46500901 / 55500658
Conditioning
Pavlovian Dog and Skinner-box
The theory of classical conditioning is one of several learning theories which explains how behaviours can result from stimulation without, however, taking into consideration the processes in the brain (black box). Stimuli differ considerably. They can be, for example, chemical, mechanical, acoustic or temperature stimuli. The stimulus makes contact with a sensory organ, this leads to excitation formation. The excitation is transferred to the brain via sensory nerves and processed there. The command from the brain is passed on via motor nerves. The command is executed and a response occurs.
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Curriculum-centred and oriented towards educational standards
Matching
The Daily Newspaper
Every day, there is a surge of news reaching us via different news channels. In spite of TV and Internet, the daily paper still is one of the most important main sources of news. But how is a newspaper created? The film shows the production of a paper in the course of one day. Starting with the editorial meeting in the morning, in which the topics and deadlines are determined, the film accompanies a journalist during her research work. You can see how a journalistic interview is conducted and what the photographer must consider when taking a press photo. Back in the editorial office, the editor’s work is illustrated, which includes the page layout and the writing of an online article in today’s time. Impressive pictures from the printing centre depict the process from the digital page to the finished newspaper. Together with the comprehensive accompanying material, the DVD is perfectly suited for use at school
Product Piracy
Counterfeiting takes place in almost all economic sectors – textiles, watches, car parts, machine parts, tools, accessories, software and medicines. Some counterfeits are easy to recognise, others are so well-executed that even experts have difficulty distinguishing between original and imitation. This DVD covers the development of a product from idea to manufacture. Once a product has become a trademark, product pirates appear on the scene.
Part Time Kings
Your children are not your children