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Kaufhaus
Die Tricks der Kaufhäuser
„Schau dich schlau!“ begibt sich in eine der ältesten deutschen Warenhausketten und zeigt an diesem Beispiel, was alles nötig ist, damit die Kunden sorgenfrei einkaufen können. Joey Grit Winkler und Fero Andersen werfen einen Blick hinter die Kulissen der ältesten deutschen Warenhauskette um zu erfahren, wie Warenhäuser funktionieren. Warum gibt es in Kaufhäusern so gut wie keine Fenster? Wie funktioniert eine Rolltreppe? Außerdem nehmen die beiden Moderatoren die Logistik eines Kaufhauses unter die Lupe und wollen wissen, mit welchen Tricks die Verkaufspsychologen uns zum Kauf animieren wollen. Zu guter letzt widmen sie sich noch dem geradezu unscheinbaren Thema Plastiktüte.
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Curriculum-centred and oriented towards educational standards
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Product Piracy
Counterfeiting takes place in almost all economic sectors – textiles, watches, car parts, machine parts, tools, accessories, software and medicines. Some counterfeits are easy to recognise, others are so well-executed that even experts have difficulty distinguishing between original and imitation. This DVD covers the development of a product from idea to manufacture. Once a product has become a trademark, product pirates appear on the scene.
The Daily Newspaper
Every day, there is a surge of news reaching us via different news channels. In spite of TV and Internet, the daily paper still is one of the most important main sources of news. But how is a newspaper created? The film shows the production of a paper in the course of one day. Starting with the editorial meeting in the morning, in which the topics and deadlines are determined, the film accompanies a journalist during her research work. You can see how a journalistic interview is conducted and what the photographer must consider when taking a press photo. Back in the editorial office, the editor’s work is illustrated, which includes the page layout and the writing of an online article in today’s time. Impressive pictures from the printing centre depict the process from the digital page to the finished newspaper. Together with the comprehensive accompanying material, the DVD is perfectly suited for use at school